Moreno De Giorgio
architect & designer
Clenkerwell Design Week – TALK | 22th May 2014 – 2.00 pm - Laser House 132-140 Goswell Road, Clerkenwell, London
Create objects with complex technology, that respond to specific logic of performance and function into professional lighting, should not preclude attention to the aesthetics.
If you look at the design of the engineers or the anonymous, the beauty is inside, the result of a ‘correct’ design in which the ‘logic’ form produces a high aesthetic quality.
In NYX we are interested to the state of mind and to the state of health of the persons . So I think the biggest problem with this industry is that the attention has focussed too much on IQ (Quotient Intelligence). It doesn’t focus much on the EQ (emotional intelligence), on the emotional quality of the design and the technology. And that is the biggest challenge. The tecnique light has need designers and companies sensitive, rather than technologists.
MINISTICK. I think it’s testament to the strength of Nyx new brand of professional light.
From early on we promoted a notion of a more introverted technology that is more about the connection between individual, his needs and emotions and light’s objectives, rather than having just a efficient light.